Stop following up like a robot. Start creating messages that actually get a response.
Let’s just say it: templated follow-up is killing your deals.
It’s lazy. It’s obvious. And it’s so 2016.
You know the one:
"Hi [FIRSTNAME], just following up to see if you’re still in the market!"
That one? Burn it. Toss it in the dumpster with the air freshener trees and finance manager bobbleheads.
Here’s the truth: people don’t respond to automation. They respond to authenticity, value, and effort.
In 2025, with AI in your pocket and video in your hand, you have no excuse. Follow-up should feel like a human conversation—not an email blast. Let’s rebuild your follow-up game from the ground up.
💬 Copy-Paste These (Not That)
📛 DELETE THIS:
“Hi Sarah, just following up to see if you're still interested.”
✅ USE THIS INSTEAD:
“Hey Sarah, I just checked and the 2022 Camry XSE is still available. It’s got that red interior you liked. Want me to send over a quick video?”
📛 DELETE THIS:
“Just checking in…”
✅ USE THIS INSTEAD:
“Hey Matt, curious—have you already found something or are you still exploring options? No pressure either way, just want to be a resource.”
📛 DELETE THIS:
“Let me know if you have any questions.”
✅ USE THIS INSTEAD:
“I get asked a lot about the difference between the Camry SE and XSE. Want a quick breakdown?”
📹 15-Second Video Message Framework
You don’t need to be Spielberg. You need to be you—and be specific. Here’s the script:
Start with energy:
“Hey Sean! It’s Chris over at Midtown Toyota.”Mention the car + something specific:
“I just checked out that 2022 Camry XSE you inquired about—it’s looking sharp.”Add value:
“It’s got the red interior, panoramic roof, and it's still available as of today.”Call to action:
“Want to come see it or want me to bring it to you?”
That’s it. No Hollywood production. Just a human being talking to another human being.
🎯 Use AI to Craft Better Converstions
You’ve got a tool that can write like a professional copywriter on demand—use it.
“Give me 3 emotional and value-driven talking points for a 2022 Toyota Camry XSE with red leather interior, panoramic roof, and under 20K miles. Keep it under 100 words.”
Copy the best one. Paste it in your email. Tweak it if needed. Boom.
AI isn’t here to replace you. It’s here to help you sound like the version of you who isn’t exhausted and behind on leads.
🔥 Final Thought
If you’re still sending “Just checking in…” emails, you’re not in sales. You’re in outbound silence delivery.
Be better.
Start fresh. Burn the templates. Use your voice. Use your tools. Build actual value. And send messages you’d respond to.
No more excuses. No more templates. No more crickets.
Let’s get to work.