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Oliver Buchannon
Sean Magaha

Former GM. Opinionated. Bullshit-free sales advice for people who actually want to win.


The Wrong Crowd Will Kill Your Momentum

Aug 19, 2025

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3 min read

The Wrong Crowd Will Kill Your Momentum

Your Crew Might Be Quietly Costing You Cars

BURN THE F**KING TEMPLATES

Aug 15, 2025

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4 min read

BURN THE F**KING TEMPLATES

Tired of follow-ups that sound like a robot wrote them? It’s time to ditch the scripts, use your voice, and actually get replies.

Closing Starts at the Greeting — You Just Didn’t Know It

Aug 11, 2025

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3 min read

Closing Starts at the Greeting — You Just Didn’t Know It

Mess it up, and the deal might be over before it starts.

What to Do When a Deal Falls Apart (Without Falling Apart Yourself)

Aug 7, 2025

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4 min read

What to Do When a Deal Falls Apart (Without Falling Apart Yourself)

A deal going sideways doesn’t have to ruin your day — or your month.

Your Inner Voice is Wrong — Here’s the Fix

Aug 4, 2025

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4 min read

Your Inner Voice is Wrong — Here’s the Fix

Silence the sales-killing voice in your head

What Your Commission Check Is Really Telling You

Jul 29, 2025

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3 min read

What Your Commission Check Is Really Telling You

Spoiler alert: it’s not just about how many cars you sold.

Confidence Is Earned. Here’s How to Build It

Jul 23, 2025

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3 min read

Confidence Is Earned. Here’s How to Build It

If you’re waiting to “feel ready,” you’ll never take the shot. Let’s fix that.

Want More Deals? Ask Better Questions

Jul 21, 2025

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3 min read

Want More Deals? Ask Better Questions

Stop guessing. Start understanding.

“It’s Dead Today.” Cool. Now Go Sell a Car Anyway.

Jul 18, 2025

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4 min read

“It’s Dead Today.” Cool. Now Go Sell a Car Anyway.

Don’t waste the quiet — dominate it.

This 15-Minute Trick Can Save Your Day

Jul 16, 2025

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3 min read

This 15-Minute Trick Can Save Your Day

Use the time between customers to reset, refocus, and reload. Here’s how.

The Real Reason You’re Exhausted (It’s Not What You Think)

Jul 14, 2025

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4 min read

The Real Reason You’re Exhausted (It’s Not What You Think)

You don’t need more time. You need fewer distractions.

Know Your Product Cold: Why True Pros Don’t Wing It

Jul 10, 2025

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5 min read

Know Your Product Cold: Why True Pros Don’t Wing It

Confidence comes from knowing your product better than your customer.

Mindset Comes First: Always

Jul 7, 2025

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3 min read

Mindset Comes First: Always

Before you get good at selling, get serious about your mindset. This is where every top performer starts.

You’re Earning It — But Are You Keeping It?

Jul 2, 2025

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3 min read

You’re Earning It — But Are You Keeping It?

The Real Reason You're Not Selling More Cars

Jul 1, 2025

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4 min read

The Real Reason You're Not Selling More Cars

If you want real results, you need more than hustle. You need a strategy.

Your Mindset Is Either Your Weapon or Your Weakness

Jun 30, 2025

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2 min read

Your Mindset Is Either Your Weapon or Your Weakness

Welcome to DealerBrew

Jun 30, 2025

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2 min read

Welcome to DealerBrew

For car people who want to grow, lead, and build something that lasts.

DEALERBREW

This newsletter is for car people who strive for more. More from their job, more from the car business, and more from the industry as a whole. Each issue delivers practical insights and fresh perspective to help you grow your skills, stay motivated, and build a career that actually means something.

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